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Using a QR code in survey distribution primarily serves to allow easy access for respondents to take the survey. QR codes can be scanned using smartphones, which are widely used by individuals. This technology simplifies the process of accessing surveys since respondents can quickly scan the code rather than typing out a lengthy URL, making it more convenient and likely to increase response rates.

By facilitating immediate access to the survey, QR codes can enhance user experience and engagement with the survey, leading to a more significant volume of responses. Additionally, this method of distribution can be effective in various environments, such as events, brochures, or business cards, allowing potential respondents to engage with the survey instantly.

Other options might offer some benefits, like tracking responses or promoting brand visibility, but the core purpose of utilizing a QR code in this context is to provide a streamlined, user-friendly way for individuals to access and complete surveys.